Hiroshi Fujiwara’s GOODENOUGH Teams up With Undefeated for a Proper Return

Japan’s own GOODENOUGH is looking to make a hard-hitting comeback with Undefeated being its platform. Founded by Hiroshi Fujiwara back in 1990, the OG brand is known for its simplicity while paying attention to functional details. GOODENOUGH’s upcoming range will… Continue Reading

Fragment Design and NikeLab Collaborated On the HyperRev 2016

Previously working on the HyperChase,Fragment Design once again ventures into basketball performance by re-working the Nike HyperRev. Hiroshi Fujiwara’s label is rolling out three simple takes on the silhouette, ranging from soft and neutral to blindingly vibrant. Pairs in Black/Sail, Volt/White… Continue Reading